So many people say “Who would pay $4.99 for a bowl of cut up
fruit?” Well …this girl! Why? Because if
it’s cut up and prepared, I’m going to reach for it in my refrigerator. If it’s a whole cantaloupe on my counter top …
I may just let it sit there long enough that it goes bad and I have to throw it
away and in turn reach for a bag of chips or 100 calorie pack cookies.
I pay out of pocket for convenience because convenience
really is helpful in my day to day life.
If an item is available at my fingertips I am undoubtedly going to make
a better choice – even subconsciously. I’ll be honest, I don’t always buy
prepared fruit cut up and ready to go – I do buy whole watermelons, cantaloupes
and pineapples but typically they sit around before I cut them up.
As a human, I open the refrigerator and gaze into the
fridge, my eyes scanning to see something that catches my eye. My apples, nectarines and grapes are in the
fruit draw so they are typically out of sight. I have to go looking for those. There can be temptations in my fridge (cake,
leftover pizza, etc) but if I see a nice bowl of mixed fruit salad, the colors
are going to snag my eye and I’m going to leave the kitchen without a second
thought or glance. So yes, I will pay $5
for a container of fruit. Some won’t,
some will – but it all depends on what makes things easier for you and what you
like taste wise.
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